Since the beginning of human commerce, there have been service/goods providers and guests of that establishment, be it an inn, a vendor, or food supplier. Those that were most successful weren’t just those who provided a quality good or service, but those who established a connection with their customers. There was a trust between the two. There was a likeability. Everyone was better off when interactions were more than just transactions. There’s something to that – it’s what happens in the mind and body of both the consumer and the service/good provider.
We teach the Psychology of Service. Why we do what we do in service and why it matters. How do smiling, greeting people, making eye contact, connecting, responding a certain way, personalizing interactions, anticipating needs, and ending the right way affect both the service provider and consumer? Everything communicates. If you and your associates don’t know what to do, or why it matters, it’s likely that the communication is not positive and isn’t affecting the guest in a way that brings enjoyment, likeability and loyalty.
